Client:
Year:
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WindWanderers project showcases a website for the company that offers tailored sailing cruises and training on the Turkish Riviera coast. Company’s mission is to inspire and empower fellow sea lovers to embark on extraordinary journeys and create unforgettable memories.
Project description
In the competitive travel market, the newly established brand needed a robust online presence that not only conveyed its unique selling proposition but also resonated deeply with sea enthusiasts.
The challenge was to craft an engaging and visually appealing website that captured the spirit of adventure and freedom associated with sailing, while also being informative and user-friendly.
Phase 1
Discovery
The discovery phase involved comprehensive market research to analyze competitors and identify industry trends. Customer personas were developed to tailor the design and content strategy effectively, ensuring that the website would resonate with potential clients looking for both adventure and serenity at sea.
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Phase 2
Content strategy and IA
Our content strategy was crafted with the dual purpose of engaging the audience and enhancing SEO performance to draw more visitors. We prioritized clarity and inspiration in our messaging, aiming to spark the imagination of potential clients with vivid descriptions of the sailing experience and the unique beauty of the Turkish Riviera. The information architecture was designed to offer an intuitive user experience, allowing visitors to easily navigate the website and find the information they need swiftly.
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Phase 3
Design
With insights from the discovery phase, our designers focused on creating a visual identity that reflects freedom and tranquility, characteristic of the sailing experience. We created a logo inspired by a shape of the sail and selected a color palette that mirrors the myriad hues of the sea — shades of blue and turquoise. The layout was designed to be fluid and intuitive, with high-quality images capturing the breathtaking vistas and exhilarating moments one would experience on the tours.
Phase 4
Development
During the development phase, the website was built in Webflow using responsive design techniques to ensure optimal viewing across all devices, essential for the target audience who might access the site from various locations