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Client:
Personal project
Year:
2023
Services:
Web design
Art direction

This case study showcases our web design concept for an interior design agency seeking a fresh digital identity.

Project description

This is a web design concept for an interior design agency. The main goal was to create a digital platform that seamlessly balances professionalism with a warm, friendly atmosphere, capturing the studio's essence.

Another important task was to convey agency’s strong connection to nature, expressing it’s commitment to sustainable design practices and showcasing how they blend natural elements with contemporary aesthetics.

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Solution

In this project we pursued minimal and clean visual style, channeling the essence of simplicity and elegance. Drawing inspiration from nature's palette, we incorporated natural earthy tones, which not only evoked a sense of warmth, but also mirrored company’s commitment to sustainability.

The layout is built on a visible 4-column grid, with each image allocated its own space – this creates a sense of order and lets every detail be noticed. Even where the grid isn't visible, every component aligns within its structure, creating a sense of order and architectural precision.

Architectural floor plans are layered over images as a design element, reinforcing the agency's expertise and adding visual interest. The overall layout features straight, geometric lines, mirroring the structured nature of architectural design.